Download this guide now to discover the best approach to building, maintaining and optimizing microsites and landing pages. Some of the key points covered include:

• Fast and efficient form creation cuts down the number of forms needed
• How to limit friction during the form completion process
• Automated source tracking to facilitate A/B testing for better optimization
• Making the most effective use of "Thank you" pages to cross-sell
• How to clean and manage the data you collect online

About Accela Communications

Accela Communications is an interactive marketing services firm that offers a collection of tools and services to produce deliver and manage on-demand rich media and web response management. For more information, visit www.accelacommunications.com.