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Customer Relationship Management (CRM)

Lead tracking, list management, and database marketing are all initiatives within a Customer Relationship Management (CRM) system; and are all projects that rely on quality information. In fact, a CRM system is only as good as the customer data it contains. Data management technologies from Business Objects help organizations build and maintain successful customer relationships, make better business decisions, achieve higher revenues per customer, and lower costs for acquiring and servicing customers.

Benefits of an Information Management Solution

  • A data services architecture allows you to integrate and deliver the most trusted and accurate data anywhere at any frequency. It simplifies your information infrastructure via a single development, administration, and metadata repository for both data quality and data integration
  • Data integration allows you to quickly integrate data from multiple enterprise systems to maintain a consistent 360° view of your customer
  • Pre-built data marts allow you to accelerate your CRM deployment and gain rapid access to data from enterprise applications such as SAP, Oracle, Siebel, and PeopleSoft
  • Data profiling and data quality identify data anomalies, improve the integrity of customer information and reduce customer data redundancies, providing a clearer view of your customers to the customer-facing departments of your organization
  • Householding identifies individuals of the same household or company and makes it easier and more accurate to track transaction histories in a way that is meaningful to a marketing department, enhances customer relations, and reduces mailing costs

Business Objects Data Services

Resources

The Bottom Line on Bad Customer Data
White Paper

Householding: An 11-Step Approach
White Paper

Data Quality Cost Analysis - Marketing Example
Flash Calculator