Accela Communications Releases AccelaCast v4.0 With Sleek New Design and Enhanced Data AcquisitionHighly flexible layout and embedding capabilities further support integration of video and rich media within corporate web sitesSOUTHBOROUGH, MA – January 23, 2007 Accela Communications, Inc. the leading on-demand rich media services firm today announced the release of AccelaCast v4.0, it’s latest version in the platform’s six-year life cycle. The focus of the latest release is to help companies integrate video and rich media into their web sites and other channels to more fully engage customers and prospects online. Once an AccelaCast program is produced, it can be embedded into any number of web pages or even delivered into standard banner ads with a few simple lines of code. This eliminates the burden of hosting and delivering video and rich media content from companies and increases overall distribution effectiveness. "The AccelaCast platform helps us showcase video content on our Web site, enabling Bharosa to bring the personality and expertise of our company to life. The Accela Communications team was extremely professional and the process was easy," commented Danielle Cole, Director of Marketing for Bharosa. The new streamlined design in AccelaCast v4 reduces the amount of real estate needed by the user interface, maximizes space available for video and rich media content and can be delivered in virtually any size to easily integrate with the host container page. AccelaCast v4 provides customers with tremendous design flexibility for what features and functions are leveraged and how they are presented in order to ensure a seamless viewer experience. AccelaCast v4 also incorporates more sophisticated active and passive data acquisition to provide customers with the information necessary to better understand viewer behavior and nurture relationships. “More than ever, companies of all sizes are recognizing the power of video to communicate their unique value and develop customer relationships. AccelaCast v4 Customer collaboration on the new features in AccelaCast v4 began with the first released program for Siemens in late July and continued with customers such as Bharosa, IBM, Xerox, and Tibco who are using AccelaCast to deliver embedded programs on their web sites. Examples of these and other client programs can be seen by visiting the Accela Communications Client Showcase.
About Accela CommunicationsAccela Communications is an interactive marketing services firm that offers a collection of tools and services to produce deliver and manage on-demand rich media communications. The company generates actionable results for customers like Advanstar, Apple, Boston Scientific, Eli Lilly, Gartner, HP, IBM, the Federal Reserve and Thermo Fisher Scientific, through their AccelaCast™ on-demand rich media platform, AccelaWorks™ web response management system, and a network of information technology web sites. For more information, visit www.accelacommunications.com.
For More Information Contact: Ann Roskey VP, Marketing Accela Communications, Inc. ann_roskey@accelacommunications.com 508.303.9704
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