Study Reports AccelaCast inBanner Video Programs Engage Online Prospects Up To 23X
AccelaCast inBanner programs integrate traditional banner advertising with long form video and Flash multimedia to deliver an interactive experience in the context of a 3rd party web site. Programs can be viewed in a nonlinear fashion giving viewers complete control of their viewing experience. AccelaCast inBanner programs are designed to broaden the reach and exposure of a message, and allow content to be delivered in a targeted editorial environment viewers are comfortable with. The key to this technology is the ability to leverage banner inventory on sites like WSJ.com, CNET.com, and Businessweek.com for the delivery of video programs that engage viewers for longer periods and support lead generation at the same time. Engagement Results From Leading Companies Measured In Minutes Vs. Seconds Analyzing and aggregating data across several recent client programs for companies like Apple, Cisco, HP, Intel and Iron Mountain Digital, the study factored in engagement times for over 19,000 viewers of programs with an average length of 9. 5 minutes. Results found that AccelaCast inBanner program viewers stayed engaged for 4.6 minutes, on average, and upwards of 12 to 14 minutes in longer programs. The former number representing a 23X increase above the 11.3-second average view time for traditional online video advertising, as reported by other industry vendors. In addition, past research data has shown that AccelaCast inBanner delivers click through rates from 3.0% to 4.4%, topping the 1.2% industry average for rich media banner ads. Bill Reinstein, President/CEO commented, "the programs in this study ranged from 3 to 24 minutes in length with an average engagement time of 48%. Two somewhat obvious but important themes emerged - first, that content really matters and second, that people will watch engaging, educational video ad content when placed in the right context." To learn more about the benefits of AccelaCast inBanner, visit http://www.accelacommunications.com/products/accelacast/ac_inbanner.html About Accela Communications Accela Communications provides Web marketing services that accelerate sales and business growth for customers and partners across a wide range of industries -- from publishing, information technology to healthcare, financial, and other market sectors. The company generates actionable results for customers like Apple, Boston Scientific, Eli Lilly, HP, International Data Group, Reed Business Information and the National Restaurant Association though the AccelaCast™ on-demand rich media platform and the AccelaWorks™ web response management system.
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