Accela Communications Releases AccelaWorks DataBuilder API

Enables customers to build custom applications to leverage and extend use of AccelaCast viewer data

SOUTHBOROUGH, MA – April 20, 2010 Accela Communications Inc., a leading provider of interactive software and services, announced the release of the AccelaWorks DataBuilder API, an application programming interface that will give customers open access to the full range of data stored in the AccelaWorks web response management system. AccelaWorks stores all interactive and passively collected AccelaCast viewer data The API will allow companies to build custom applications using the data collected from their AccelaCast programs or from data acquisition forms deployed with the AccelaWorks Form Builder SaaS platform. The DataBuilder API dramatically extends the value of customer programs by enabling the data to be used within other applications such as market or campaign analysis, medical education outcomes analysis, viewer alerts, progress reports and much more.

The move to release the DataBuilder API was a logical evolution spurred by the growth of the company into new markets with increasingly diverse applications. One customer plans to use the API to create an application that will enable viewers to access a report showing their progress through various modules of a training exercise while another will leverage the API for more efficient analysis of audience response data.Accela Communications will also use the API to build a series of dashboards that will aid customers in various market segments to more interactively explore summary level data on their AccelaCast programs.

About Accela Communications

Accela Communications is a marketing technology company that provides software and services to produce, deliver and measure interactive video communications across a wide range of industries including healthcare, information technology, financial services, marketing services, and other business sectors. The company that creates opportunities for market and audience engagement with the AccelaCast® multimedia platform and the AccelaWorks® data acquisition, measurement, classification and delivery system. The company generates actionable results through our Healthcare Solutions Group for all of the top twenty pharmaceutical companies, as well as for customers like HP, Phillips, EMC, SAP, Thermo Fisher Scientific and others.

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