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IDG's InfoWorld Joins Accela Communications' IT Video Network

Latest member rounds out network to include top IT sites

SOUTHBOROUGH, Mass. - September 7, 2006 Accela Communications, Inc. the leading on-demand rich media services firm, today announced that IDG's InfoWorld, the leading integrated media brand for IT solutions management, has joined the IT Video Network, a collection of top IT web sites that will collectively distribute an original video series called INNOVATE .

"We're very pleased to have InfoWorld join the IT Video Network as a partner distributing this series. The content is uniquely suited to their audience of IT professionals and CTO's who are innovators themselves, deeply involved in new technologies and major purchase decisions for their companies, " said Bill Reinstein, President/CEO of Accela Communications.

Featuring veteran technology journalist Paul Gillin as host, INNOVATE is a monthly video journal that taps into the creative energy of the information technology industry by spotlighting people, companies and organizations that are inventing the future. Produced and delivered through the AccelaCast inBanner platform, each episode zeroes in on a topic that is creating excitement in the industry, whether it's a compelling problem to be solved or an opportunity to be explored.

"Accela Communications' INNOVATE initiative leverages InfoWorld's audience of IT solutions management through branding on InfoWorld.com, pre-roll visibility within each segment, and lead generation," commented Paul Calento, InfoWorld's Vice President of Marketing. "The result is a compelling ROI-based program, combining a proven audience with unique content presentation."

About Accela Communications

Accela Communications is an interactive marketing services firm that offers a collection of tools and services to produce deliver and manage on-demand rich media communications. The company generates actionable results for customers like Apple, Boston Scientific, Eli Lilly, HP, International Data Group, Reed Business Information and the Federal Reserve through their AccelaCastT on-demand rich media platform, AccelaWorksT web response management system, and a network of information technology web sites. For more information, visit www.accelacommunications.com .

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.infoworld.com .

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately company, is available at www.idg.com .


For More Information Contact:

Ann Roskey
VP, Marketing
Accela Communications, Inc.
ann_roskey@accelacommunications.com
508.303.9704

 

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