Accela Communications, Inc. Produces Interactive Video Series For The Multiple Sclerosis Association of AmericaAccelaCast Platform Supports New Healthcare Video InitiativeSOUTHBOROUGH, MA – September 4, 2007Accela Communications, Inc. the leading on-demand rich media services firm, has been selected by the Multiple Sclerosis Association of America (MSAA) to produce and deliver an interactive video series as part of MSAA’s new web communications initiative. The AccelaCast platform is increasingly being used by healthcare and medical sciences organizations to deliver video programs on-demand in the context of their own web sites, to disseminate information to broader audiences. MSAA’s new web video initiative titled, A Closer Look, incorporates problem-solving techniques for patients, provides viewers with an extensive resource guide, and helps those with MS acquire the support they need. Viewers are encouraged to submit questions to MSAA’s staff and to provide feedback via online evaluation surveys. All AccelaCast programs feature extensive search capabilities, printable transcripts, and navigation tools to help viewers hone in on the content most important to them. “This MSi video launch is our entry into virtual learning and is a great step forward for MSAA,” said Doug Franklin, MSAA president and CEO. “Reaching more people in more places has always been our goal and this technology helps us to improve the quality of life for more people challenged by MS.” “Delivering high quality video programming is one of the most important factors for impressing consumers, which in turn impacts return visits to a web site, commented Bill Reinstein, CEO and President of Accela Communications. “Choosing a partner that can provide a consistently high quality end-user experience is critical to the success of any online video initiative. “ This program can be viewed in either of the following locations: www.accelacommunications.com About Accela Communications Accela Communications is an interactive marketing services firm that offers a collection of tools and services to produce, deliver and manage on-demand rich media communications. The company generates actionable results for customers like Advanstar, American Express, the American Hospital Association, CA, EMC, ExactTarget, Gartner, IBM, IDG, HP, the Multiple Sclerosis Association of America, Siemens and Xerox through the AccelaCast™ on-demand rich media platform and the AccelaWorks™ web response management system. For more information, visit www.accelacommunications.com. |
