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SOUTHBOROUGH, Mass. - APRIL 24, 2006
Accela Communications, Inc. - a leading provider of web-based marketing communications solutions today announced the signing of three new enterprise license agreements for their AccelaWorks™ web response management system. The new customers include Prism Business Media, Putman Media, and Summit Publishing, leaders in consumer and trade magazine and website publishing. These deals represent the latest examples of the publishing industry's growing acceptance of AccelaWorks as the de facto online lead generation, registration and management tool standard.
AccelaWorks, also recently chosen by IDG and other publishers like Questex Media, is a flexible and robust web response management tool that allows publishers unlimited form creation, data management, reporting and hosting services to help them manage advertiser lead generation programs. The technology seamlessly interfaces with existing web sites or content delivery systems reducing the resources required to manage these programs. Registration forms can then be integrated into any web site and registration results can be accessed 24 x 7. Most importantly, AccelaWorks provides the flexibility to export data into other systems, or set up advanced delivery instructions based on specific classification criteria.
Prism Business Media Pumps-up Lead Generation With AccelaWorks
Prism Business Media, a leader in business-to-business online publishing with more than 3.3 million unique visitors to their Web sites and services each month is utilizing AccelaWorks to leverage their circulation database and integrate data throughout their entire customer lifecycle. Because AccelaWorks provides real-time reporting, Prism Business Media is able to maximize their marketing campaign results by better understanding their registration results, automatically tracking marketing efforts, and seamlessly making the transition from promotion to registration.
Putman Media Trusts High-Value Data To AccelaWorks
Putman Media, publishers of vertical industry magazines and websites based on a circulation database of over 500K buyers and specifiers, is currently using the AccelaWorks registration system in front of their high value content and plans on expanding their use of the system to include customer feedback surveys. Rose Southard, IT Director at Putman Media commented, "AccelaWorks helps us achieve our goal of staying on the leading edge of the digital revolution while keeping costs in check."
Summit Publishing Grows With AccelaWorks
Chicago-based Summit Publishing Company, producers of Packaging World (www.packworld.com), the leading B2B packaging magazine reaching over 100,000 packaging professionals each month, has integrated AccelaWorks with their subscriber database to create a powerful promotion engine. David Newcorn, VP New Media at Summit Publishing remarked, "We found that there really is no other Web-based solution on the market that accomplishes what AccelaWorks does. We want to be able to use a lead generation management engine for Web ads, white papers, special reports and even audience development initiatives. AccelaWorks allows us to do just that."
To learn more about the benefits of the AccelaWorks Web response management system, visit http://www.accelacommunications.com/products/accelaworks/accelaworks.html
About Accela Communications
Accela Communications provides Web-based services that accelerate sales and business growth for customers and partners across a wide range of industries -- from information technology to healthcare, financial, and other market sectors. The company generates actionable results for customers like Apple, Boston Scientific, Eli Lilly, HP, International Data Group, Reed Business Information and National Restaurant Association though the AccelaCast™ on-demand rich media platform and the AccelaWorks™ web response management system.
For More Information Contact:
Ann Roskey
VP, Marketing
Accela Communications, Inc.
508.303.9704
ann_roskey@accelacommunications.com
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