AccelaCommunications' Rich Media Advertising Program Received Official Honoree Distinction for the 11th Annual Webby AwardsIron Mountain Digital’s “Institute for Backup Trauma” Recognized For ExcellenceSOUTHBOROUGH, MA – May 18, 2007 Accela Communications, the leading provider of on-demand rich media services, today announced that an AccelaCast inBanner program produced for Iron Mountain Digital, “The Institute for Backup Trauma,” was recognized by The Webby Awards as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement. The program featured media supplied by Iron Mountain Digital, which was subsequently published and delivered to audiences via the AccelaCast inBanner on-demand rich media platform. AccelaCast inBanner supports the delivery of long form video through banner ad placements. A high degree of interactivity and navigational control is built into the AccelaCast inBanner platform along with multiple forms of passive and active data acquisition including registration, polling, surveys and direct viewer feedback capabilities. The reporting metrics are extensive and can be broken down by program segments, click or mouse over activity, and the demographics of viewers can be analyzed if active data acquisition is employed. Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser. “We’re thrilled to receive this recognition and to have provided Iron Mountain Digital a new venue and distribution channel to increase their ROI for these video assets,” commented Bill Reinstein, President/CEO of Accela Communications. “The AccelaCast inBanner platform delivered an average engagement time exceeding 4 minutes and a CTR of 3.0% -- outstanding results that are worthy of this kind of recognition.” The 11th Annual Webby Awards received a record 8,000 entries from over 60 countries and all 50 states. Out more than 8,000 entries submitted, fewer than 15% received this honor and were deemed Official Honorees. To see the award-winning program, visit http://www.accelacommunications.com/programs_ironmtn_prod.htm About Accela CommunicationsAccela Communications is an interactive marketing services firm that offers a collection of tools and services to produce deliver and manage on-demand rich media communications. The company generates actionable results for customers like Apple, Boston Scientific, Eli Lilly, Gartner, HP, IBM, the Federal Reserve and Thermo Fisher Scientific, through their AccelaCast™ on-demand rich media platform, AccelaWorks™ web response management system, and a network of information technology web sites. For more information, visit www.accelacommunications.com.
For More Information Contact: Ann Roskey VP, Marketing Accela Communications, Inc. ann_roskey@accelacommunications.com 508.303.9704
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