Accela Communications Produces On-Demand Rich Media Portal for Xerox CorporationEnables document management company to consolidate and showcase multimedia content and resources designed to educate customersSOUTHBOROUGH, MA – February 20, 2007 Accela Communications, the leading on-demand rich media services provider, announced the release of a multimedia portal created for Xerox Corporation, (NYSE:XRX) the world's leading document management technology and services enterprise. The portal is a comprehensive web site designed to help IT professionals turn critical document technology, document lifecycle management, and information security strategies into a competitive advantage. The portal features a series of on-demand video programs produced by Accela Communications called ITXchange, conceived to educate IT professionals about MFPs in an entertaining and compelling way. The series afforded Xerox an opportunity to bring the personality and expertise of the company to life, to deliver a complex message about their technology solutions, and achieve higher levels of engagement with prospects and customers. To deliver it’s programs, Xerox chose the AccelaCast on demand rich media platform because it has a sophisticated and flexible layout, along with a complete set of navigational controls to puts the viewer in charge of how they interact with the program. A unique menu system highlighting each of the expert speakers was created to enable viewers to select the topic of most interest. This non-linear experience enabled Xerox to deliver long form communications that significantly increased user interaction with their content and exposure to their brand. Using the AccelaCast technology, the programs were embedded in one location to make them easily accessible and to extend the life of previously produced content. To preview the portal, please visit the Accela Communications Client Showcase. About Accela CommunicationsAccela Communications is an interactive marketing services firm that offers a collection of tools and services to produce deliver and manage on-demand rich media communications. The company generates actionable results for customers like Advanstar, Apple, Boston Scientific, Eli Lilly, Gartner, HP, IBM, the Federal Reserve and Thermo Fisher Scientific, through their AccelaCast™ on-demand rich media platform, AccelaWorks™ web response management system, and a network of information technology web sites. For more information, visit www.accelacommunications.com.
For More Information Contact: Ann Roskey VP, Marketing Accela Communications, Inc. ann_roskey@accelacommunications.com 508.303.9704
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