Video white paper articles & research
Eccolo Media 2009 B2B Technology Collateral Survey Report (see page 14) "Video grew in stature this year, passing up podcasts to be fourth in influence after white papers, case studies, and brochures. 76 percent found it to be moderately, very, or extremely influential. Decision makers were more than twice as likely as influencers to find videos extremely influential when making purchase decisions."
MarketingSherpa: Video Ebook Revives White Paper: 7 Steps to Repurpose Content and Attract 8x More Readers “See how a networking communications company turned a technical white paper into a multimedia program that featured short video interviews with company experts alongside links to a host of related downloads. The eBook attracted eight times as many readers as the original white paper – including hard-to-reach C-level executives.”
ReelSEO: What is a Video White Paper? “Basically, it’s an alternate delivery medium for white papers, which relies more on visual elements such as video, animations, graphs, and graphics to convey the message which is usually intended to educate customers and prospects about a particular product or service.”
The White Paper Pundit: Generating more leads with video white papers “If you’re a fan of white papers, you’ve probably noticed the changes that have taken place with the medium over the past ten years. In fact, this rate of change seems to be progressing at an increasingly faster pace each year.”
Success from the Nest: generate traffic and leads with video white papers “The approach is very similar to developing a white paper - marketing through educating and informing. A video white paper is all about the customer and it tells a story. It combines solid copywriting techniques, good storytelling, learning (particularly e-learning) concepts, and interesting supporting visuals to demonstrate your expertise and your story to a potential customer.”
