This form demonstrates how you can use AccelaWorks’ built-in macro support for Search Engine Marketing campaigns. The macro function supports dynamic landing page text by passing any number of text variations within your source tracking URL to your landing page. This enables you to easily test an unlimited number of landing page messages all with one form, rather than dozens of similar forms.

With dynamic text macros, you can also display the most logical headline text based on the ad that it accompanies. Testing has shown that a landing page which contains similar headlines to the ad word placement, achieve a higher percentage of form completions.

To see how this, works, click on the links below, and you will see the dynamic text is passed directly into the landing page form.

Dynamic text option #1

http://www.accelacomm.com/jlp/sem_example1/1/80216982/?_pass=Search+Engine+Marketing

Dynamic text option #2

http://www.accelacomm.com/jlp/sem_example1/1/80216982/?_pass=Online+Marketing+Programs

Dynamic text option #3

http://www.accelacomm.com/jlp/sem_example1/1/80216982/?_pass=Landing+Pages+for+a+higher+Yield

The Classify & Deliver option will allow you to filter records based on your internal specs or those provided by a client.  Automatic delivery of data can be set up as well in real time or in nightly & weekly batches. 

After completing and submitting the form, you may go to the “Reports” tab within AccelaWorks to access reporting activity on this form. Be sure to run a Source report, to see which headline performed the best.  

Need help? Access the AccelaWorks Help Documentation