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As a marketer, one of your biggest challenges is engaging your prospects and customers online. But finding the strategies and tactics that effectively accomplish that goal are anything but easy. In this program, Peter Kim, Senior Analyst at Forrester Research, and two veteran marketers discuss strategies for how to present content at each stage of interaction, along with the best practices and tactics for using rich media. In addition to learning how, why and when to use video on your web site, you'll learn how to implement it in a way that positively reflects and protects your company's brand.
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