Cogent Communications used the AccelaCast on-demand rich media platform to distribute their program to busy healthcare professionals. By using this multi-dimensional platform, they created a richer and more meaningful educational experience for the physicians and other healthcare providers. Traditional linear programs using distribution methods such as videotape, CD-ROM and DVD were no match for the effectiveness of this on-demand media platform. They found great efficiency and exceptional value in having the program available on the web 24/7, with built-in detailed reporting metrics to determine efficacy, exposure and ROI.
