A series of white paper video programs was developed for IBM to educate IT professionals about the inherent weaknesses of the Itanium Architecture. The program features Joe Clabby, of Clabby Analytics who was taped in the Accela Communications digital media studio. The video was then edited and integrated along with Flash media into the AccelaCast platform in multiple layouts.
The entire campaign featured a full size AccelaCast program with dynamic resources (seen above), an AccelaCast inBanner version for delivery via banner ads, a version for embedding on IBM’s web site, as well as localized versions in Italian, Russian, Japanese and Korean. By creating content once and then republishing in various formats, IBM was able to communicate their message through a variety of channels and realize a greater return on their investment in rich media.
