"Trying to get attention from physicians is getting very, very difficult. Instead of squeezing in a minute, companies can invite them to an online product presentation, talk about the drug and what it's being used for."
Monique Levy
Research Analyst
Jupiter Research
As meeting opportunities with physicians continues to decline and sales teams face increasing constraints, pharmaceutical companies need to leverage Web-based technologies more than ever to engage and deliver pharmaceutical data 24/7.
To overcome these challenges, eDetailing has become a leading emarketing strategy for companies that want to increase market share and brand equity. eDetailing offers companies:
- Increased reach & contact with physicians
- Ability to augment your sales force
- Controlled, consistent messaging
- Interactive features to engage viewers
- Question and response mechanisms
- Comprehensive measurement and reporting
Accela Communications has been in the business of creating multimedia from the earliest stages of use on the Internet. The AccelaCast technology has been designed to not only encourage exploration and interaction with program content, but also to measure ROI from your eDetailing activities.
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